HealthGuru Raises $3.2 Million For Online Health Video Platform

Castile Ventures Leads $3.2 Million Investment in HealthGuru.com Largest provider of online health videos to use funds to accelerate traffic growth, solidify leadership

by Joshua Silberstein

HealthGuru Media, the leading health website for 18 to 40 year olds and the largest provider of health videos online, announced that Castile Ventures led a $3.2 million Series C financing with participation from existing investor Village Ventures. In conjunction with the funding, HealthGuru announced the appointment of Skip Besthoff, General Partner at Castile Ventures, to the Board of Directors.

“HealthGuru.com provides differentiated health information for an underserved but highly active demographic,” stated CEO Joshua Silberstein. “We do this by focusing on conditions like pregnancy, sexual health, and college health that are of interest to our audience, and by offering genuinely engaging content – which is critical if you want to be able to communicate complex health information effectively.”

The company’s innovative approach and breadth of information provide users with a unique experience when it comes to learning about themselves and their health. Building on its current base of two million unique visitors per month, the funding will help the company expand its channels for traffic acquisition and ramp its revenue generating capabilities.

“The online health category remains one of the most attractive segments with respect to advertising on the web and the company has done a great job of identifying how to address this large and emerging segment. They have several unique capabilities in regards to content development and traffic generation” stated Skip Besthoff. “We are very impressed with Josh’s leadership and ability to achieve critical milestones in a very capital efficient manner.”

“An important gauge of success is the monthly comScore rankings that compare the traffic of every substantial site in each vertical,” stated Bo Peabody, Village Ventures partner, Board Chairman and HealthGuru co-founder.  “HealthGuru has improved its comScore rankings each month since its founding 16 months ago and is now ranked fifteenth among all sites in the Health Information vertical.  This dramatic growth demonstrates that HealthGuru is providing valued content to its users which is the critical driver of its business model.”  

 

About HealthGuru Media

HealthGuru Media (http://www.HealthGuru.com) is the leading health website for 18 to 40 year olds and the largest provider of health video online. The Health Guru content library has over 1,000 videos covering 75+ health conditions, and is the most watched health content on both YouTube and MySpace TV.

 

About Castile Ventures

Castile Ventures is a top-performing early-stage venture capital firm that provides financial backing and strategic guidance to help exceptional entrepreneurs build successful businesses. Distinguished by the deep business and technology experience of its partners, Castile brings a unique blend of sector expertise, investment know-how, operational insights, and connections to IT decision makers. Since our founding in 1998, the companies we have invested in have brought to market a broad range of products and services to serve the technology needs for enterprises, service providers and the mass market. These have ranged from disruptive enabling technologies through next-generation service infrastructure and delivery platforms to leading edge security solutions and innovation-enabled Internet services. More information is available at http://www.CastileVentures.com.

 

About Village Ventures

Village Ventures is an early stage venture capital firm investing in exceptional entrepreneurs building information technology and life sciences companies in emerging domestic geographies. Village Ventures identifies promising investment opportunities in partnership with its nationwide network of 13 early stage venture capital funds that are focused on these emerging domestic geographic markets. By combining local Partner Fund capital and hands-on investment practices with Village Ventures\' centralized services and national network, Village Ventures helps create compelling and innovative companies. More information at http://www.villageventures.com.